An image that reflects our evolution
This year, Équipements Cam-Expert Inc. made a major addition to the company. After several months of work, we are proud to announce that we are now the official Canadian distributor of Böcker!

Böcker is a German leader in the design and manufacturing of innovative lifting and handling solutions, offering high-quality equipment for various industrial sectors. For over 70 years, the company has combined expertise and technology to provide safe and efficient solutions to clients around the world.
Following this exciting new chapter for our company, Équipements Cam-Expert Inc. has undertaken a complete visual identity refresh. After several months of development, we are proud to announce that we are now the official Canadian distributor of Böcker!
With this new partnership, our signature yellow has given way to Böcker’s sapphire blue, seamlessly incorporating our partner’s colors into our brand.
This new color became the starting point for our logo redesign. The original truck icon has been replaced with two blue arrows. As a symbol of movement and elevation, the double arrow perfectly captures our commitment to helping you elevate your standards.
We also updated the overall typography used in our communications. The new font is both modern and easy to read, ensuring clarity and professionalism in all our messages.
We’re proud to unveil this new brand image – one that better reflects our growth, our vision, and our dedication to the future. This fresh look represents our drive to modernize our services and stay at the forefront of innovation, while continuing to support you in all your projects.
We’re excited to begin this new chapter for Équipements Cam-Expert, and remain true to what sets us apart: our attentiveness, our expertise, and our commitment to you.
Discover our new brand image today, and follow us as we embark on this great journey!